( personal project not associated with brand )
PRODUCT DESIGN: SKIMS TOTE
IDENTIFYING THE PROBLEM:
SKIMS is known for underwear, loungewear, and shapewear. Availble online are accessories, like socks, blankets, masks, and a pouch. It's rather small and is only big enough to fit “your most essential items.”
SKIMS demographics and psychographics, show that consumers are interested in neutrality and functionality. Becuause SKIMS clothing can be worn around the house or on-the-go, a consumer may find themselves wanting something larger for essentials, like a wallet, umbrella, or spare jacket.
THE PROCESS:
- Identified products competitors offer
- Researched water-resistant materials
- Looked at treatments such as buckles, interior pockets, zippers, handles, padding, compartments, and size
- Sketched mockups in Adobe Illustrator
- Color-picked colors from SKIMS mask collection
- Brainstormed logo placement
- Noted care instructions
- Sized for dimensions
DESCRIPTION:
The SKIMS Puffer Tote is the sweet spot for on-the-go functionality. Large enough to care a spare change of clothes, light enough for hassle-free wear, minimally-designed to pair with any outfit. Quilted puffer straps and a breathable exterior allow for comfort and ease.
FEATURES:
Quilted puffer knit, water-resistant, zippered main compartment with interior pockets, small exterior zippered pocket, padded straps, lightwear
COLORS:
Onyx. Cocoa, Sienna, Clay, Sand
MATERIALS:
100% Polyester with water-resistant finish
CARE:
Wipe clean, do not wash, do not bleach
BAG DIMENSIONS
13 in. x 15 in.
SKIMS MOCK SPREADS FOR CATALOG
photo credits: SKIMS
PROVOST PURCHASE AWARD: LETTERPRESS SERIES
ENGRAVABLE CREATIONS: FREELANCE DESIGN